2. Use of Data and Information
For Legitimate Interests. We use Non-Personal Data collected by clickstream information collection, web pixels, and cookies to store your preferences, improve website navigation, make personalized features and other services available to you, to generate statistical information, monitor and analyze user traffic and usage patterns, monitor and prevent fraud, investigate complaints and potential violations of our policies, to improve the our content and the products, services, materials, and other content that we describe or make available through the Site, and otherwise help administer and improve the Site.
We may identify you from your Personal Data, and we may merge or commingle Personal Data and Non-Personal Data. Except as otherwise stated, we may use information we collect from you for the legitimate business purpose of providing our services to you, including, but not limited to:
operating, maintaining, and providing to you the features and functionality of our Site;
send you Site-related notices, including notifications about our Site, newsletters, changes to the Site, or other information;
establishing Accounts for users to use the Site;
validate your username, e-mail, password, and/or other login credentials;
customizing the Site-related content to your preferences;
responding to your requests and provide user support;
sending via e-mail information relevant to your upcoming appointment and any related follow ups;
processing your purchases;
providing you with merchandise or services you have requested or purchased from us;
evaluating and improving the content of our Services;
checking on your Account status and maintaining record of activities in connection with your use of the Site;
enforcing our agreements, terms, conditions, and policies;
working with our service providers who perform certain business functions or services on our behalf;
preventing or investigating fraud (or for risk management purposes);
complying with a legal obligations, court order, or in order to exercise our legal claims or to defend against legal claims;
conducting aggregate or research analysis and developing business intelligence that helps us to enhance, operate, protect, make informed decisions and report on the performances of our Site;
notifying of contest or sweepstakes results;
sending e-mail and postal mail supplying the most recent service information or sending you information about an order (e.g., order confirmations, shipment notifications, etc.); and
notifying you of any changes to relevant agreements or policies (including, but not limited to, this Privacy Policy, our Terms of Use, or our Website Cookie Policy).
If you are a user accessing our Site from within the EEA and we have collected your Personal Data (such user herein referred to as a “Data Subject”) and we have obtained your consent, we may also use your Data in the following ways; and, if you are a citizen of any other jurisdiction, you acknowledge that we may use your information in the following ways:
to share your information with our corporate parents, subsidiaries, other affiliated entities, and associated entities;
to send e-mail and postal mail to provide you with updates and news;
to process any request you make; and
to process the commercial transaction for which you provided Information.
Consent. In addition, we use third‐party e‐mail providers to deliver communications to you. This is an opt-in e-mail program. If you no longer want to receive these e-mail communications, you may opt-out of receiving e-mail communications through the “unsubscribe” link, featured in the footer of our emails.
We may, from time to time, invite you to participate in online surveys. The information requested in these surveys may include, but is not limited to, your opinions, beliefs, insights, ideas, activities, experience, purchase history, and purchase intent regarding products, events, and the Site. The information collected by these surveys is used to research market trends, company growth, community needs, etc. Your input will help us to improve customer experience and shape development of our products and Services.